Skr - EM
ANALISIS DISKRIPTIF PEMASARAN MINYAK KAYU PUTIH DINAS KEHUTANAN DAN PERKEBUNAN YOGYAKARTA
ABSTRACT
Marketing of cajuput oil still open if motived with marketing managemen and marketing mix. This research for knowing and analizing a part of marketing cajuput oil at Dinas Kehuatanan and Perkebunan Yogyakarta. Aspect that can efect are price, product, promotion, and marketing live. Research method that use in this research are descriptive research and library research. Descriptive research is research to knows a group of people , about object and about the thinking system or incident on time. Opportuning to systematic description, fact and accurate about the factors, sign, and fenomena relation that inspected. Library research is research that can do with studying and reading the books and rule of the problems research, can to carry on back in this analized. Result of this research show that positive factor for cajuput oil production still have opened in market. It proffed still high ordering that not enough of material production.in marketing with joint system for relation. Market still extensive but cajuput oil in DISHUTBUD DIY was still limited cause or nature factor, is rain. High risk rain ,can cause limited production of rendemen.
Keywords : Cajuput oil,descriptive analized,dinas kehutanan.
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