Tesis - MM

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK DANA EXPRESS MOTOR (PADA PT. BFI FINANCE INDONESIA TBK CABANG YOGYAKARTA)

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ABSTRACT

This study aims to determine: a significant effect between product, price, promotion, and distribution channels simultaneously on purchase decisions Fund Express Motor PT. BFI Finance Indonesia Tbk Yogyakarta branch, and the influence of each product, price, promotion, and distribution channels to fund the purchase decision Express Motor PT. BFI Finance Indonesia Tbk Yogyakarta branch. This research is descriptive quantitative research. The sample used in this study were 189 respondents. The analysis tools are validity and reliability, normality test, multicollinearity test, heterodasticity test and multiple linear regression with t test and f test. This analysis tools are use SPSS 17 program. The results means that the contribution of funds product purchasing decisions on the motor express PT. BFI Finance Indonesia Tbk Yogyakarta branch have influenced by product, price, promotion and distribution channels. The results of t-test analysis (partial) and F test (simultaneous) showed that all the variables of the marketing mix of product, price, promotion, and distribution channels are significantly influence product purchasing decisions on the motor express fund PT. BFI Finance Indonesia Tbk Yogyakarta branch.

Keywords: Marketing Mix , Purchase Decision.

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Informasi Detail

Judul Seri

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No. Panggil

658.83 Set f

Penerbit

Yogyakarta : UJB - Fak. Ekonomi / Magister Manajemen., 2012

Deskripsi Fisik

x+ 72hlm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.83

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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