<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>59</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>50</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="31368">
  <titleInfo>
   <title>Strategi pemasaran :</title>
   <subTitle>pendekatan kekinian di Era Digital dan Berkelanjutan</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Mohamad Najmudin</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786347403827</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Banyumas</placeTerm>
    <publisher>Ganesha Kreasi Semesta</publisher>
    <dateIssued>2025</dateIssued>
   </place>
  </originInfo>
  <slims:image>STRATEGI-PEMASARAN-FL-1024x683.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="30240">
  <titleInfo>
   <title>New Games, New Response :</title>
   <subTitle>Strategy to win the market changes</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Hendrik Lim</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786027439801</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Defora Publisher</publisher>
    <dateIssued>2016</dateIssued>
   </place>
  </originInfo>
  <slims:image>games.png.png</slims:image>
 </mods>
 <mods version="3.3" ID="30238">
  <titleInfo>
   <title>Business Management Series Strategi Transformsi Perseroan makin Adaptif makin Besar makin Gesit Mendesain perseron tetap laris dan Kuat Dari pasar ke pasar</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Hendrik Lim</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790013315</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Defora Publisher</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
  <slims:image>gesit.png.png</slims:image>
 </mods>
 <mods version="3.3" ID="30195">
  <titleInfo>
   <title>Principles Of Marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler Philip, Gary Armstrong</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780132167123</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New Jersey</placeTerm>
    <publisher>Pearson Education Int., Inc.</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
  <slims:image>17.png.png</slims:image>
 </mods>
 <mods version="3.3" ID="30193">
  <titleInfo>
   <title>Marketing Management 12e</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler Philip, Kevin Lane Keler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780131457577</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Pearson</placeTerm>
    <publisher></publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>15.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="30150">
  <titleInfo>
   <title>Basic Marketing Research:</title>
   <subTitle>Integration of Social Media</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Malhotra Naresh K.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780132570183</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">USA</placeTerm>
    <publisher>Person</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
  <slims:image>bmr.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="28776">
  <titleInfo>
   <title>Manajemen Pemasaran Strategis</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>AAKER, David A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790613430</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher></publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
  <slims:image>9789790613430.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="30087">
  <titleInfo>
   <title>Pemasaran Jasa :</title>
   <subTitle>Prinsip, Penerapan, Penelitian</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Fandy Tjiptono</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792990836</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Penerbit andi</publisher>
    <dateIssued>2109</dateIssued>
   </place>
  </originInfo>
  <slims:image>9789792990836.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="30065">
  <titleInfo>
   <title>Pemasaran dan Manajemen Pasar :</title>
   <subTitle>Sebuah Analisis Perspektif Terhadap Minat Beli dan Kepuasan Konsumen</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Iwan Kesuma Sihombing</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ika Sari Dewi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230200755</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Alexander Hamilton Institute</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
  <slims:image>9786230200755.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="30058">
  <titleInfo>
   <title>Manajemen Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Retina Sri Sedjati</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786022800187</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Deepublish</publisher>
    <dateIssued>2015</dateIssued>
   </place>
  </originInfo>
  <slims:image>9786022800187.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="30054">
  <titleInfo>
   <title>Strategi Pemasaran Produk (Seri Keempat Wirausaha Kreatif)</title>
  </titleInfo>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786025192739</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Malang</placeTerm>
    <publisher>Intrans publishing</publisher>
    <dateIssued>2018</dateIssued>
   </place>
  </originInfo>
  <slims:image>9786025192739.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="29984">
  <titleInfo>
   <title>Manajeman Pemasaran :</title>
   <subTitle>Pendekatan Praktis</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Fajar Laksana</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789797563462</identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher></publisher>
    <dateIssued></dateIssued>
   </place>
  </originInfo>
  <slims:image>9789791763462.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="29526">
  <titleInfo>
   <title>Komunikasi Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>HERMAWAN-Agus</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786024211321</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
  <slims:image>36.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="29417">
  <titleInfo>
   <title>Manajemen Pemasaran Internasional; sebuah pendekatan strategi</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KRISTANTO, Jajat</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790758131</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
  <slims:image>manajemenpemasaraninternasional.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2456">
  <titleInfo>
   <title>Manajemen pemasaran jasa; teori dan praktek</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>LUPIYOADI, Rambat</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796910594</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher></publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="22234">
  <titleInfo>
   <title>ANALISIS DAMPAK SERVICE PERFORMANCE DAN KEPUASAN SEBAGAI MODERATING VARIABLE TERHADAP LOYALITAS NASABAH BANK SYARIAH DI YOGYAKARTAS ~ Pen Dosen UJB</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>NAJMUDIN, Mohamad</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>UJB - Fak. Ekonomi / Manajemen Perusahaan</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="29291">
  <titleInfo>
   <title>Menejemen Pemasaran Modern - FP</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>SWASTHA DH, Basu &amp; Irawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794990132</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Liberty</publisher>
    <dateIssued>2008</dateIssued>
   </place>
  </originInfo>
  <slims:image>menejemenpemasaranmodern.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="28754">
  <titleInfo>
   <title>Manajemen Pemasaran Jasa:</title>
   <subTitle>Berbasis Kompetensi</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>LUPIYOADI, Rambat</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790612594</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
  <slims:image>Buku_Manajemen_Pemasaran_Jasa_20141025014533.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="28856">
  <titleInfo>
   <title>Pemasaran Jasa</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>TJIPTONO, Fandy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792944174</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>2014</dateIssued>
   </place>
  </originInfo>
  <slims:image>Image_%2844%29.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="28855">
  <titleInfo>
   <title>Pemasaran Strategik</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>TJIPTONO, Fandy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>CHANDRA, Gregorius</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792934373</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
  <slims:image>Image_%2843%29.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="15598">
  <titleInfo>
   <title>Strategi pemasaran untuk organisasi nirlaba  ~  EM</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, Philip &amp; A.R. Andreasen</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794203696</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher></publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15363">
  <titleInfo>
   <title>Strategi Bersaing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>PORTER, Michael E.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>1992</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15349">
  <titleInfo>
   <title>Keunggulan Bersaing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>PORTER, Michael E.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>1992</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="22084">
  <titleInfo>
   <title>PENGARUH BIAYA IKLAN TERHADAP JUMLAH PENJUALAN MEBEL PADA TOKO HENI MEBEL SOROGENEN YOGYAKARTA</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>TARIGAN, Frans Seda A. / Alumni EM</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>UJB - Fak. Ekonomi / Manajemen Perusahaan</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
  <slims:digitals>
   <slims:digital_item id="812" url="" path="/TARIGAN.swf" mimetype="application/x-shockwave-flash"><![CDATA[PENGARUH BIAYA IKLAN TERHADAP JUMLAH PENJUALAN MEBEL PADA TOKO HENI MEBEL SOROGENEN YOGYAKARTA]]></slims:digital_item>
  </slims:digitals>
 </mods>
 <mods version="3.3" ID="15528">
  <titleInfo>
   <title>Riset Pemasaran ; pendekatan terpadu (1)  ~  EM</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KINNEAR, Thomas C. &amp; J.R. Taylor</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="20364">
  <titleInfo>
   <title>Manajemen pemasaran (1)  ~  EP</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, Philip &amp; K.L. Keller</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780136009986</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher></publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3304">
  <titleInfo>
   <title>Pemasaran internasional  ~  EM</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>BUDIARTO, Teguh &amp; Fandy Ciptono</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795034685</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>BPFE</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3033">
  <titleInfo>
   <title>Manajemen pemasaran internasional (1)  ~  EM</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>SIMAMORA, Henry</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9798190831</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher></publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3037">
  <titleInfo>
   <title>Manajemen pemasaran internasional (2)  ~  EM</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>SIMAMORA, Henry</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">979819084X</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher></publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="20821">
  <titleInfo>
   <title>ANALISIS PEMASARAN KAWISTA (Limonia acidissima) DI KABUPATEN REMBANG â€“ JAWA TENGAH</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>ABIYADH, Taufig Nur/Alumni FP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>UJB - Fak. Pertanian / Agribisnins</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
  <slims:digitals>
   <slims:digital_item id="309" url="" path="/Taufiq Nur Abiyadh - 07410003.swf" mimetype="application/x-shockwave-flash"><![CDATA[ANALISIS PEMASARAN KAWISTA (Limonia acidissima) DI KABUPATEN REMBANG â€“ JAWA TENGAH]]></slims:digital_item>
  </slims:digitals>
 </mods>
 <mods version="3.3" ID="15538">
  <titleInfo>
   <title>Teknik riset pemasaran dan ramalan penjualan</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>SUPRANTO, Johannes</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Ghalia Indonesia</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15514">
  <titleInfo>
   <title>Strategi promosi pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>REWOLDT, Stewart H. dkk.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Bina Aksara</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15398">
  <titleInfo>
   <title>Strategi distribusi pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>REWOLDT, Stewart H. dkk.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Bina Aksara</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15394">
  <titleInfo>
   <title>Perencanaan dan strategi pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>REWOLDT, Stewart H. dkk.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Bina Aksara</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15379">
  <titleInfo>
   <title>Strategi harga dalam pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>REWOLDT, Stewart H. dkk.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Bina Aksara</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15479">
  <titleInfo>
   <title>Sales management ; concepts and cases</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>DALRYMPLE, Douglas J. &amp; L.J. Parsons</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0471878723</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>John Willey &amp; Sons</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15249">
  <titleInfo>
   <title>Industrial marketing management</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>HAAS, Robert W.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0534010849</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Kent Pub. Co.</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15523">
  <titleInfo>
   <title>Marketing research ; text and cases</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>BOYD, Harper W. at.al.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0256025304</identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher>Richard D. Irwin, Inc</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15480">
  <titleInfo>
   <title>Manajemen penjualan</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>FORSYTH, Patrick</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Elex Media Komputindo</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="21351">
  <titleInfo>
   <title>STRATEGI PEMASARAN PRODUK ROKOK BINTANG BUANA DI KECAMATAN WONOSARI GUNUNG KIDUL, YOGYAKARTA</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>GOENAWAN, Pilipus S.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>UJB - Fak. Ekonomi / Manajemen Perusahaan</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
  <slims:digitals>
   <slims:digital_item id="529" url="" path="/GOENAWAN, Pilipus S. (08210027).swf" mimetype="application/x-shockwave-flash"><![CDATA[STRATEGI PEMASARAN PRODUK ROKOK BINTANG BUANA DI KECAMATAN WONOSARI GUNUNG KIDUL, YOGYAKARTA]]></slims:digital_item>
  </slims:digitals>
 </mods>
 <mods version="3.3" ID="15546">
  <titleInfo>
   <title>Pengantar tentang riset pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>WINARDI</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795380214</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Mandar Maju</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15536">
  <titleInfo>
   <title>Riset pemasaran untuk pengembangan ekspor</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>SUPRANTO, Johannes</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>1986</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15636">
  <titleInfo>
   <title>Persoalan reklame dan penjualan</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>HERMANN-Cziner, A. &amp; M.C. Bos</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Tarsito</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15524">
  <titleInfo>
   <title>Riset pemasaran kontemporer</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>McDANIEL, Carl &amp; Roger Gates</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796910861</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher></publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2996">
  <titleInfo>
   <title>Pemasaran internet</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>HANSON, Ward</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796910276</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher></publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3211">
  <titleInfo>
   <title>Creating effective marketing plan</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>RANGKUTI, Freddy</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796866323</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher></publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="7375">
  <titleInfo>
   <title>Marketing of agricultural products</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOHLS, Richard l. &amp; W.D. Downey</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>Macmillan Pub. Co.</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="7392">
  <titleInfo>
   <title>Integrated report of the project market prospect of upland crop products and policy abalysis in selected Asian countries&quot;&quot;</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>INOUE, Sotaro &amp; Boonjit T.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bogor</placeTerm>
    <publisher>CGPRT Centre</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="9106">
  <titleInfo>
   <title>International marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>CATEORA, Philip R. &amp; J.L. Graham</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0071123121</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>McGraw-Hill Int.</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15453">
  <titleInfo>
   <title>Strategi pemasaran  ~  EM</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>TJIPTONO, Fandy</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
